Our History
GLAMSECRET. FOUNDED BY WOMAN, FOR EVERYONE.
Founded by Samia Khemici in 2017 and formerly known as Glam's Panties, Glamsecret is an apparel company rooted in the belief that periods should never stop women from doing, being and going. She developed a smart, intuitive, patent-pending technology that offers maximum absorption, protection against leaks and stains, peace of mind, and complete discretion, so period days can be like every other day.
WHO WE ARE?
SAMIA KHEMICI
CEO & FOUNDER
Samia Khemici is a mom (of two gorgeous kids), wife and multitasking businesswoman who, like so many of us, juggles 50 things in a single day. She’s a woman who gets her period once a month and deals with stress incontinence. In August 2017, after helping her daughter navigate the ups-and-downs of “Aunt Flo,” “the crimson wave” or whatever euphemism kids are calling periods these days, Samia decided enough was enough.
Recognizing that the hygiene and personal care industry needed safer, healthier, and easier options for individuals of all ages and genders Samia set out to better address common questions like “Why settle for products that were designed decades ago, are uncomfortable and which fail us constantly? Why give young girls objects – that are often riddled with chemicals – to insert into their bodies? Why stress over the embarrassment and shame of leaks and stained clothes and sheets? And why not wear white with confidence, race in the swim meet or sit through hours-long board meetings without worrying?”
As a Type-A perfectionist, Samia spent years testing hundreds of prototypes, tweaking designs, and being her own best guinea pig to perfect the exact equation of design, technology, fit and most importantly, security behind each product. She launched Glam's Panties, now known as Glamsecret, on December 5, 2017, with products available for purchase shortly thereafter in January 2018.
Samia rebranded her company as Glamsecret and relaunched on June 11, 2019. “Glam” denotes each woman has are glamorous and your period is not a taboo you still Glam, while “Secret” represents our commitment to continue to deliver the highest level of Care and Discretion. Together, Glamsecret brings to life the brand’s supportive, unifying messaging that periods should never stop women from doing, being and going.